International Tourism Management

Bhatia,A.K.

International Tourism Management - New Delhi Sterling Pub. - xviii,539p.;21cm

CONTENTS:
1.HISTORICAL DEVELOPMENT
2.TRAVEL MOTIVATIONS
3.NATURE AND COMPONENTS OF TOURISM INDUSTRY
4.TRAVEL AND TOURISM STATISTICS
5.THE ROLE OF THE STSTE IN TOURISM
6.MARKETING CONCEOTS AND STRATEGIES IN TOURISM
7.MARKETING COMMUNICATION
8.TRAVEL RETAILING
9.BUSINESS TOURISM
10.TRAVEL INDUSTRY FAIRS
11.INFORMATION TECHNOLOGY IN TOURISM
12.INTERNATIONAL TOURISM ORGANIZATION
13.TOURISM PLANNING AND DEVELOPMENT
14.ACCOMMODATION INDUSTRY
15.TOURISM TRANSPORT
16.ECONOMIC DIMENSIONS OF TOURISM


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