Public Relations : Principles & Functions
Prabhakar, Naval & Basu, Narendra
Public Relations : Principles & Functions - New Delhi Commonwealth Pub.
Contents:
1. Introduction
2. Effective Public Relations Strategies
3. Objectives and Functions of Public Relations
4. Impact of Public Relations
5. Understanding Public Relations
6. Trends in Public Relations
7. Creating Effective Public Relations
8. Communications-The Tenth Plan Outlay
9. Beyond Media
10. Broadcasting Outlook
11. Planning and Implementation
Public Relations : Principles & Functions - New Delhi Commonwealth Pub.
Contents:
1. Introduction
2. Effective Public Relations Strategies
3. Objectives and Functions of Public Relations
4. Impact of Public Relations
5. Understanding Public Relations
6. Trends in Public Relations
7. Creating Effective Public Relations
8. Communications-The Tenth Plan Outlay
9. Beyond Media
10. Broadcasting Outlook
11. Planning and Implementation