Public Relations : Strategies and Concepts
Prabhakar, Naval
Public Relations : Strategies and Concepts - New Delhi Commonwealth Pub.
Contents:
1. Introduction
2. Corporate Public Relations
3. Ethical Issues
4. Professional Responsibilities of Public Relations
5. Propagation of Public Relations
6. Participatory Public Relations
7. Implications of Media in Public Relations
8. NGOs and Media Advocacy
9. Modern Approach to Public Relations
Public Relations : Strategies and Concepts - New Delhi Commonwealth Pub.
Contents:
1. Introduction
2. Corporate Public Relations
3. Ethical Issues
4. Professional Responsibilities of Public Relations
5. Propagation of Public Relations
6. Participatory Public Relations
7. Implications of Media in Public Relations
8. NGOs and Media Advocacy
9. Modern Approach to Public Relations