Analytical study on consumer perception emphasizing the efectivness of internet advertising (Record no. 13183)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200133Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200918151948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181023s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3 JAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | Jain, Prashant |
| 245 #0 - TITLE STATEMENT | |
| Title | Analytical study on consumer perception emphasizing the efectivness of internet advertising |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Beswan Aligarh |
| Degree type | MBA |
| Institute/University | IBM / MU |
| Year degree granted | 05 May 2012 |
| Name of guide | Dr. Sailendra Singh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PROJECT REPORT |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IBM | CENTRAL LIBRARY | CENTRAL LIBRARY | BBA | 23/10/2018 | 658.3 JAI | PR370 | 23/10/2018 | 23/10/2018 | PROJECT REPORT |