Entrepreneurship Development and Communication Skills (Record no. 17183)

MARC details
000 -LEADER
fixed length control field 04585nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240612143015.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211019b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-72338-00-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 333.10954 CHO
100 ## - MAIN ENTRY--PERSONAL NAME
Author name Chole, R. R.
245 ## - TITLE STATEMENT
Title Entrepreneurship Development and Communication Skills
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Jodhpur
Name of publisher, distributor, etc. Scientific Publisher
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Page 179
500 ## - GENERAL NOTE
General note Description:<br/>The course entitled Entrepreneurship Development and Communication Skills has been introduced in the course curriculum of agricultural universities in India on the recommendation of Fourth Deans Committee. The book contains important aspects of Entrepreneurship Development and required communication skills leading to building the required capability of entrepreneurs in the learner. This book is planned to serve as a textbook at undergraduate level for students of agriculture and allied subjects such as horticulture, home science, animal sciences, etc. This could also be used as reference book by students at postgraduate level in agricultural universities in particular and non-agricultural universities in general. Further, it may act as a guide to functional entrepreneurs to inculcate in them the good qualities required for successful entrepreneurship.<br/>contents:<br/>1. Entrepreneur – Meaning and definition of entrepreneur, Meaning and definition of entrepreneurship, Characteristics of an entrepreneur, Role demands of entrepreneurs, Identifying potential entrepreneurs, Job competencies of entrepreneurs.<br/>2. Entrepreneurship Development – Process of entrepreneurship development at community level, Process of entrepreneurship development at individual level, Stages in entrepreneurial growth process, Need of entrepreneurship.<br/>3. Motivation and Entrepreneurship Development – Meaning and definition of motivation, Importance of motivation, Process of motivation, Maslow’s Hierarchy of Needs, Implication of motivation for management, Implications of motivation for marketing, Motivating factors for entrepreneurship development, Management of an enterprise, Planning, Monitoring, Evaluation and follow up, Managing Competition.<br/>4. Entrepreneurial Behaviour – Concept, Factors affecting the entrepreneurial behaviour of the farmers, Factors affecting entrepreneurship, Innovations and entrepreneurs.<br/>5. Government Policy and Programmes for Entrepreneurship Development –Government policy for SSI, Institutional support to entrepreneurship development, National level institutions, State level institutions, Fund-based institutions.<br/>Entrepreneurship Development Programmes - Meaning and definition, Objectives, Importance<br/>6. Setting up of a Small Enterprise – Steps in setting up a small industrial enterprise, Phases of entrepreneurial venture.<br/>7. Selection of Product – Micro-screening for selection of products or services, Process of new product development.<br/>8. SWOT Analysis and Market Survey – Meaning and concept of SWOT, Examples of SWOT analysis.<br/>Market Survey – Meaning, Importance, Objectives, Essential aspects, Types, Steps in conducting market survey.<br/>9. Formulation and Financial Analysis of Project – Concept, Content of project report. Cost of project and means of finance, Cost of production, Financial projections, financial analysis.<br/>10. Marketing and Advertising of Product – Concept of Marketing, Market assessment, Elements of the marketing mix.<br/>Advertising– Meaning and definition of advertising, Need of advertising, Objectives of advertising, Functions of advertising, Types of advertising, Layout or forms of advertisement, Starting advertising campaign, Most common reasons for buying.<br/>11. Agripreneurship and Indian Agricultural Processing Industry – Concept, Need of agripreneurship development, Government programmes for agribusiness, Agriculture industry in India, An Overview of Food processing industry in India, An overview of Indian dairy industry, An overview of fish processing industry in India, Status of Indian farm machinery industry, Changes in food processing technology.<br/>12. Communication Skills – Meaning and definition of communication, Process of communication, Communication skills.<br/>13. Writing Skills – Caution in writing a letter, Basic tips for writing a letter, Careful proofing of the letter, Types of letters, Business letter, Enquiry letter, Letter of offer, Order letter, Status inquiries and recommendations, Claims and adjustments letter.<br/>
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kapse, P. S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Deshmukh, P. R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code bill no. bill date Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Accession No Date last seen Price effective from Koha item type Public note Date checked out
    Dewey Decimal Classification   Not For Loan Agricultur NIPA/21-22/6196 30.03.2021 CENTRAL LIBRARY CENTRAL LIBRARY 19/10/2021 New India Publishing Agency, New Delhi REF 295.00   333.10954 CHO 36343 30/04/2025 19/10/2021 BOOKS Reference Books  
    Dewey Decimal Classification     Agricultur NIPA/21-22/6196 30.03.2021 CENTRAL LIBRARY CENTRAL LIBRARY 19/10/2021 New India Publishing Agency, New Delhi   295.00 1 333.10954 CHO 36344 14/02/2022 19/10/2021 BOOKS   03/01/2022
    Dewey Decimal Classification     Agricultur NIPA/21-22/6196 30.03.2021 CENTRAL LIBRARY CENTRAL LIBRARY 19/10/2021 New India Publishing Agency, New Delhi   295.00 1 333.10954 CHO 36345 01/11/2021 19/10/2021 BOOKS   22/10/2021
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