Advertising and Promotion : an integrated Marketing Communication Perspective (Record no. 3364)

MARC details
000 -LEADER
fixed length control field 00326nam a2200097Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160930s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E. and Belch, Michael A.
245 ## - TITLE STATEMENT
Title Advertising and Promotion : an integrated Marketing Communication Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw - Hill Pub.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill date Home library Current library Date acquired Coded location qualifier Cost, normal purchase price bill no. Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Date last checked out
    Dewey Decimal Classification   Not For Loan IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010 REF 450.00 1900/2008/23/09   659.1 BEL 14098 30/09/2016 30/09/2016 BOOKS Reference Books  
    Dewey Decimal Classification   Not For Loan IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010 REF 450.00 1900/2008/23/09   659.1 BEL 14099 30/09/2016 30/09/2016 BOOKS Reference Books  
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14100 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14101 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14102 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14103 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14104 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14105 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14106 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14107 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14108 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14109 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14110 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14111 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14112 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14113 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14114 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14115 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14116 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14117 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14118 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14119 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14120 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14121 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14122 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14123 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14124 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14125 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14126 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14127 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14128 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14129 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14130 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14131 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14132 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14133 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14134 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14135 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14136 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14137 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14138 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14139 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14140 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14141 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14142 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14143 30/09/2016 30/09/2016 BOOKS    
MISSING   Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14144 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14145 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14146 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14147 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14148 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14149 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14150 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14151 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14152 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14153 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14154 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14155 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14156 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14157 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14158 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14159 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14160 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14161 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14162 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14163 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14164 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14165 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14166 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14167 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14168 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14169 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14170 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14171 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14172 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14173 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14174 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14175 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14176 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09 1 659.1 BEL 14177 29/06/2021 30/09/2016 BOOKS   06/02/2021
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14178 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14179 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14180 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14181 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14182 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14183 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14184 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14185 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14186 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14187 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14188 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14189 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14190 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14191 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14192 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14193 30/09/2016 30/09/2016 BOOKS    
    Dewey Decimal Classification     IBM   CENTRAL LIBRARY CENTRAL LIBRARY 24/08/2010   450.00 1900/2008/23/09   659.1 BEL 14194 30/09/2016 30/09/2016 BOOKS    
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