Vigyapan Kee Duniya (Record no. 3581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01517nam a2200133Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240702120011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160930s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | Sharma, Kumud |
| 245 ## - TITLE STATEMENT | |
| Title | Vigyapan Kee Duniya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New delhi |
| Name of publisher, distributor, etc. | pratibha Pratisthan |
| 500 ## - GENERAL NOTE | |
| General note | Contents:<br/>1. विज्ञापन की अवधारणा और स्वरूप<br/><br/>2. विज्ञापन का इतिहास<br/><br/>3. विज्ञापन की बहुआयामी भूमिका<br/><br/>4. मीडिया कार्यक्रम-संरचना और विज्ञापन उद्योग के नए रिश्ते<br/><br/>5. विज्ञापन के प्रकार<br/><br/>6. विज्ञापन माध्यम<br/><br/>7. विज्ञापन के गुण और उद्देश्य<br/><br/>8. विज्ञापन के सृजनात्मक आयाम<br/><br/>9. विज्ञापन संस्कृति और उपभोक्ता व्यवहार<br/><br/>10. विज्ञापन और स्त्री<br/><br/>11. विज्ञापन का भाषाई परिदृश्य<br/><br/>12. ब्रांड को अवधारणा<br/><br/>13. विज्ञापन एजेंसी : स्वरूप और कार्य<br/><br/>14. जनसंपर्क और विज्ञापन<br/><br/>15. विज्ञापन की आचार-संहिता और कानून<br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | REF | 150.00 | O70.1 Sh23V | 15878 | 30/09/2016 | 30/09/2016 | BOOKS | Reference Books | ||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 150.00 | O70.1 Sh23V | 15879 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 150.00 | O70.1 Sh23V | 15880 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 150.00 | O70.1 Sh23V | 15881 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 150.00 | O70.1 Sh23V | 15882 | 30/09/2016 | 30/09/2016 | BOOKS |