Marketing for Hospitality and Tourism (Record no. 6246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01599nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240622152337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160930s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131759349 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for Hospitality and Tourism |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Page | xxiii,683p.;28cm |
| 500 ## - GENERAL NOTE | |
| General note | Contents:<br/><br/>PART I Understanding the Hospitality and Tourism Marketing Process <br/><br/>1. Introduction: Marketing for Hospitality and Tourism <br/><br/>2. Service Characteristics of Hospitality and Tourism Marketing <br/><br/>3. The Role of Marketing in Strategic Planning <br/><br/>PART II Developing Hospitality and Tourism Marketing Opportunities and Strategies <br/><br/>4. The Marketing Environment <br/><br/>5. Marketing Information Systems and Marketing Research <br/><br/>6. Consumer Markets and Consumer Buying Behavior <br/><br/>7. Organizational Buyer Behavior of Group Market <br/><br/>8. Market Segmentation, Targeting, and Positioning <br/><br/>PART III Developing the Hospitality and Tourism Marketing Mix <br/><br/>9. Designing and Managing Products <br/><br/>10. Internal Marketing <br/><br/>11. Pricing Products: Pricing Considerations, Approaches, and Strategy <br/><br/>12. Distribution Channels <br/><br/>13. Promoting Products: Communication and Promotion Policy and Advertising <br/><br/>14. Promoting Products: Public Relations and Sales Promotion <br/><br/>15. Professional Sales <br/><br/>16. Direct and Online Marketing: Building Customer Relationships <br/><br/>PART IV Managing Hospitality and Tourism Marketing <br/><br/>17. Destination Marketing <br/><br/>18. Next Year's Marketing Plan <br/><br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | ITHM | CENTRAL LIBRARY | CENTRAL LIBRARY | 31/12/2012 | REF | 910.688 KOT | 26094 | 30/09/2016 | 30/09/2016 | BOOKS | Reference Books | ||||
| Dewey Decimal Classification | ITHM | CENTRAL LIBRARY | CENTRAL LIBRARY | 31/12/2012 | 910.688 KOT | 26095 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | ITHM | CENTRAL LIBRARY | CENTRAL LIBRARY | 31/12/2012 | 910.688 KOT | 26829 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | ITHM | CENTRAL LIBRARY | CENTRAL LIBRARY | 31/12/2012 | 910.688 KOT | 26830 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | ITHM | CENTRAL LIBRARY | CENTRAL LIBRARY | 31/12/2012 | 910.688 KOT | 26831 | 30/09/2016 | 30/09/2016 | BOOKS |