Media Research Methodology (Record no. 804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00727nam a2200133Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240625102853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160930s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | Ahluwaliya, J. P. |
| 245 ## - TITLE STATEMENT | |
| Title | Media Research Methodology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Adhyayan Publishers |
| 500 ## - GENERAL NOTE | |
| General note | Contents:<br/><br/>1. Media Research Planning<br/><br/>2. Media Use and Selectivity<br/><br/>3. Audience Research<br/><br/>4. Cross Media Measurements<br/><br/>5. User-centered Research Methods<br/><br/>6. Consumer's Relationships with Media<br/><br/>7. Simulations Media Usage<br/><br/>8. Internet Research<br/><br/>9. Understanding Media Watchdogs<br/><br/>10. Role of Multimedia Electronic Journals in Scholarly Disciplines<br/><br/>11. Audience Measurement and Media Policy<br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Coded location qualifier | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 625.00 | O70.1 AHL | 2454 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 625.00 | O70.1 AHL | 2455 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 625.00 | O70.1 AHL | 2456 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | Not For Loan | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 625.00 | O70.1 AHL | 2457 | 30/09/2016 | 30/09/2016 | BOOKS | REF | Reference Books | ||||
| Dewey Decimal Classification | Not For Loan | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 625.00 | O70.1 AHL | 2458 | 30/09/2016 | 30/09/2016 | BOOKS | REF | Reference Books | ||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 625.00 | O70.1 AHL | 2459 | 30/09/2016 | 30/09/2016 | BOOKS | |||||||
| Dewey Decimal Classification | IJMC | CENTRAL LIBRARY | CENTRAL LIBRARY | 24/08/2010 | 625.00 | O70.1 AHL | 2460 | 30/09/2016 | 30/09/2016 | BOOKS |