Public Opinion and Survey Research
- Assam NE Books Pub.
- 285p.
Contents: 1. Public Opinion, 2. Sampling, 3. Interviewing and Questionnaire, 4. Quantitative Data Analysis and Correlational Research, Causation and Prediction, 5. Opinion Poll: Merits, Demerits and its Implications in a Democratic State and Societies, 6. The Scientific Assessment of Public Opinion, 7. Micro-Level Opinion, 8. Socialization and Political Learning, 9. Political Opinions in Group Differences, 10. The News Media and Political Opinions, 11. Elections as Instruments of Popular Control, 12. The Public and its Elected Leaders, 13. Public Opinion of the Democratic Stability and Performance of Democracy, 14. Survey Measurement, 15. Survey Data Collection.