International Tourism Management
- New Delhi Sterling Pub.
- xviii,539p.;21cm
CONTENTS: 1.HISTORICAL DEVELOPMENT 2.TRAVEL MOTIVATIONS 3.NATURE AND COMPONENTS OF TOURISM INDUSTRY 4.TRAVEL AND TOURISM STATISTICS 5.THE ROLE OF THE STSTE IN TOURISM 6.MARKETING CONCEOTS AND STRATEGIES IN TOURISM 7.MARKETING COMMUNICATION 8.TRAVEL RETAILING 9.BUSINESS TOURISM 10.TRAVEL INDUSTRY FAIRS 11.INFORMATION TECHNOLOGY IN TOURISM 12.INTERNATIONAL TOURISM ORGANIZATION 13.TOURISM PLANNING AND DEVELOPMENT 14.ACCOMMODATION INDUSTRY 15.TOURISM TRANSPORT 16.ECONOMIC DIMENSIONS OF TOURISM