TY  - BOOK
AU  - Bhatia,A.K.
TI  - International Tourism Management
SN  - 9788120724129
CY  - New Delhi
PB  - Sterling Pub.
N1  - CONTENTS:
1.HISTORICAL DEVELOPMENT
2.TRAVEL MOTIVATIONS
3.NATURE AND COMPONENTS OF TOURISM INDUSTRY
4.TRAVEL AND TOURISM STATISTICS
5.THE ROLE OF THE STSTE IN TOURISM
6.MARKETING CONCEOTS AND STRATEGIES IN TOURISM 
7.MARKETING COMMUNICATION
8.TRAVEL RETAILING
9.BUSINESS TOURISM 
10.TRAVEL INDUSTRY FAIRS
11.INFORMATION TECHNOLOGY IN TOURISM 
12.INTERNATIONAL TOURISM  ORGANIZATION
13.TOURISM  PLANNING  AND DEVELOPMENT
14.ACCOMMODATION INDUSTRY
15.TOURISM  TRANSPORT
16.ECONOMIC DIMENSIONS OF TOURISM

ER  -