TY  - BOOK
AU  - Prabhakar, Naval & Basu, Narendra
TI  - Public Relations : Principles & Functions
CY  - New Delhi
PB  - Commonwealth Pub.
N1  - Contents:

1. Introduction

2. Effective Public Relations Strategies

3. Objectives and Functions of Public Relations

4. Impact of Public Relations

5. Understanding Public Relations

6. Trends in Public Relations

7. Creating Effective Public Relations

8. Communications-The Tenth Plan Outlay

9. Beyond Media

10. Broadcasting Outlook

11. Planning and Implementation

ER  -