Prabhakar, Naval & Basu, Narendra <br/><br/>
Public Relations : Nature & Scope 

 - New Delhi  Commonwealth Pub. 
<br/><br/> Contents:<br/><br/>1. Introduction<br/><br/>2. Managing Public Relations<br/><br/>3. Public Relations Services<br/><br/>4. Evaluation of Public Relations<br/><br/>5. Impact of Management in Public Relations<br/><br/>6. Crisis Management<br/><br/>7. Career Options<br/><br/>8. Public Relations Ethics<br/><br/>9. Public Relations Development<br/>