TY  - BOOK
AU  - Prabhakar, Naval & Basu, Narendra
TI  - Public Relations : Nature & Scope
CY  - New Delhi
PB  - Commonwealth Pub.
N1  - Contents:

1. Introduction

2. Managing Public Relations

3. Public Relations Services

4. Evaluation of Public Relations

5. Impact of Management in Public Relations

6. Crisis Management

7. Career Options

8. Public Relations Ethics

9. Public Relations Development

ER  -