Prabhakar, Naval <br/><br/>
Public Relations : Strategies and Concepts 

 - New Delhi  Commonwealth Pub. 
<br/><br/> Contents:<br/><br/>1. Introduction<br/><br/>2. Corporate Public Relations<br/><br/>3. Ethical Issues<br/><br/>4. Professional Responsibilities of Public Relations<br/><br/>5. Propagation of Public Relations<br/><br/>6. Participatory Public Relations<br/><br/>7. Implications of Media in Public Relations<br/><br/>8. NGOs and Media Advocacy<br/><br/>9. Modern Approach to Public Relations<br/>