TY  - BOOK
AU  - Prabhakar, Naval
TI  - Public Relations : Strategies and Concepts
CY  - New Delhi
PB  - Commonwealth Pub.
N1  - Contents:

1. Introduction

2. Corporate Public Relations

3. Ethical Issues

4. Professional Responsibilities of Public Relations

5. Propagation of Public Relations

6. Participatory Public Relations

7. Implications of Media in Public Relations

8. NGOs and Media Advocacy

9. Modern Approach to Public Relations

ER  -