Ahluwaliya, J. P. <br/><br/>
Media Research Methodology 

 - New Delhi  Adhyayan Publishers 
<br/><br/> Contents:<br/><br/>1. Media Research Planning<br/><br/>2. Media Use and Selectivity<br/><br/>3. Audience Research<br/><br/>4. Cross Media Measurements<br/><br/>5. User-centered Research Methods<br/><br/>6. Consumer's Relationships with Media<br/><br/>7. Simulations Media Usage<br/><br/>8. Internet Research<br/><br/>9. Understanding Media Watchdogs<br/><br/>10. Role of Multimedia Electronic Journals in Scholarly Disciplines<br/><br/>11. Audience Measurement and Media Policy<br/>