TY  - BOOK
AU  - Ahluwaliya, J. P.
TI  - Media Research Methodology
CY  - New Delhi
PB  - Adhyayan Publishers
N1  - Contents:

1. Media Research Planning

2. Media Use and Selectivity

3. Audience Research

4. Cross Media Measurements

5. User-centered Research Methods

6. Consumer's Relationships with Media

7. Simulations Media Usage

8. Internet Research

9. Understanding Media Watchdogs

10. Role of Multimedia Electronic Journals in Scholarly Disciplines

11. Audience Measurement and Media Policy

ER  -