Gaur, Sanjay
Mass Media and Communication
- New Delhi Adhyayan Publishers
Contents:
1. Role of Newspapers in Mass Communications
2. Television and Radio in Mass Communication
3. Magazines and Mass Communications
4. Books as Medium of Communication
5. The Film and Mass Communication
6. Press Associations and Feature Syndicates
7. Advertising and Mass Communications
8. Public Relations and Research in Mass Communication
9. Education for Mass Communication
10. Journalism Teaching as a Profession
11. International Communication and Media