TY  - BOOK
AU  - Gaur, Sanjay
TI  - Dimensions of Mass Media and Communication
CY  - Jaipur
PB  - Book Inclave
N1  - Contents:

1. Communication and the Mass Media

2. Freedom of Press Theories and Historical Background

3. Technological Growth in Media

4. History and Growth of the Print Media

5. Radio, Television and Film as Media

6. Profiles of Mass Media

7. Critical Challenges to the Mass Media

8. The Impact of Mass Media

9. The Newspaper: A Powerful Print Media

10. The Broadcasting Media

1. The Media of Motion Picture

12. Mass Media and Public Relations

13. Policy and Practices in Mass Communication

14. Tools of the Trade

15. The Publicity Phase in Mass Media

16. Publicity Areas in Mass Media

ER  -