000 00326nam a2200097Ia 4500
008 160930s9999 xx 000 0 und d
100 _aBelch, George E. and Belch, Michael A.
245 _aAdvertising and Promotion : an integrated Marketing Communication Perspective
260 _aNew Delhi
_bTata Mc Graw - Hill Pub.
942 _cBK
999 _c3364
_d3364