000			01599nam a2200169Ia 4500
999			_c6246 _d6246
003			OSt
005			20240622152337.0
008			160930s9999 xx 000 0 und d
020			_a9788131759349
100			_aKotler,Philip
245			_aMarketing for Hospitality and Tourism
250			_a5th
260			_aNew Delhi _bPearson _c2012
300			_axxiii,683p.;28cm
500			_aContents: PART I Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Marketing Information Systems and Marketing Research 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Market Segmentation, Targeting, and Positioning PART III Developing the Hospitality and Tourism Marketing Mix 9. Designing and Managing Products 10. Internal Marketing 11. Pricing Products: Pricing Considerations, Approaches, and Strategy 12. Distribution Channels 13. Promoting Products: Communication and Promotion Policy and Advertising 14. Promoting Products: Public Relations and Sales Promotion 15. Professional Sales 16. Direct and Online Marketing: Building Customer Relationships PART IV Managing Hospitality and Tourism Marketing 17. Destination Marketing 18. Next Year's Marketing Plan
942			_cBK _2ddc