| 000 | 00893nam a2200157Ia 4500 | ||
|---|---|---|---|
| 999 |
_c6249 _d6249 |
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| 003 | OSt | ||
| 005 | 20240622111820.0 | ||
| 008 | 160930s9999 xx 000 0 und d | ||
| 020 | _a9788120724129 | ||
| 100 | _aBhatia,A.K. | ||
| 245 | _aInternational Tourism Management | ||
| 260 |
_aNew Delhi _bSterling Pub. |
||
| 300 | _axviii,539p.;21cm | ||
| 500 | _aCONTENTS: 1.HISTORICAL DEVELOPMENT 2.TRAVEL MOTIVATIONS 3.NATURE AND COMPONENTS OF TOURISM INDUSTRY 4.TRAVEL AND TOURISM STATISTICS 5.THE ROLE OF THE STSTE IN TOURISM 6.MARKETING CONCEOTS AND STRATEGIES IN TOURISM 7.MARKETING COMMUNICATION 8.TRAVEL RETAILING 9.BUSINESS TOURISM 10.TRAVEL INDUSTRY FAIRS 11.INFORMATION TECHNOLOGY IN TOURISM 12.INTERNATIONAL TOURISM ORGANIZATION 13.TOURISM PLANNING AND DEVELOPMENT 14.ACCOMMODATION INDUSTRY 15.TOURISM TRANSPORT 16.ECONOMIC DIMENSIONS OF TOURISM | ||
| 942 |
_cBK _2ddc |
||