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100			_aPrabhakar, Naval & Basu, Narendra
245			_aPublic Relations : Principles & Functions
260			_aNew Delhi _bCommonwealth Pub.
500			_aContents: 1. Introduction 2. Effective Public Relations Strategies 3. Objectives and Functions of Public Relations 4. Impact of Public Relations 5. Understanding Public Relations 6. Trends in Public Relations 7. Creating Effective Public Relations 8. Communications-The Tenth Plan Outlay 9. Beyond Media 10. Broadcasting Outlook 11. Planning and Implementation
942			_cBK _2ddc