000 00335nam a2200133Ia 4500
008 160930s9999 xx 000 0 und d
020 _a9780199601363
100 _aLee,Kiefer
245 _aGlobal Marketing Management
250 _a2nd
260 _aNew York
_bOxford University Press
_c2010
300 _axxvii,565p.;22cm
942 _cBK
999 _c7367
_d7367