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999			_c804 _d804
003			OSt
005			20240625102853.0
008			160930s9999 xx 000 0 und d
100			_aAhluwaliya, J. P.
245			_aMedia Research Methodology
260			_aNew Delhi _bAdhyayan Publishers
500			_aContents: 1. Media Research Planning 2. Media Use and Selectivity 3. Audience Research 4. Cross Media Measurements 5. User-centered Research Methods 6. Consumer's Relationships with Media 7. Simulations Media Usage 8. Internet Research 9. Understanding Media Watchdogs 10. Role of Multimedia Electronic Journals in Scholarly Disciplines 11. Audience Measurement and Media Policy
942			_cBK _2ddc