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999 _c813
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100 _aGaur, Sanjay
245 _aDimensions of Mass Media and Communication
260 _aJaipur
_bBook Inclave
500 _aContents: 1. Communication and the Mass Media 2. Freedom of Press Theories and Historical Background 3. Technological Growth in Media 4. History and Growth of the Print Media 5. Radio, Television and Film as Media 6. Profiles of Mass Media 7. Critical Challenges to the Mass Media 8. The Impact of Mass Media 9. The Newspaper: A Powerful Print Media 10. The Broadcasting Media 1. The Media of Motion Picture 12. Mass Media and Public Relations 13. Policy and Practices in Mass Communication 14. Tools of the Trade 15. The Publicity Phase in Mass Media 16. Publicity Areas in Mass Media
942 _cBK
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