Public Relations : Strategies and Concepts

By:

Prabhakar, Naval

Material type: Text

TextPublication details: New Delhi Commonwealth Pub.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2073
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2074
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2075
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Not For Loan	Reference Books	2076
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2077
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2078
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2079
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2080
BOOKS	CENTRAL LIBRARY	IJMC	O70 PRA (Browse shelf(Opens below))	Available		2081

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Contents:

1. Introduction

2. Corporate Public Relations

3. Ethical Issues

4. Professional Responsibilities of Public Relations

5. Propagation of Public Relations

6. Participatory Public Relations

7. Implications of Media in Public Relations

8. NGOs and Media Advocacy

9. Modern Approach to Public Relations

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