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Public Relations : Strategies and Concepts

By: Material type: TextTextPublication details: New Delhi Commonwealth Pub.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2073
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2074
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2075
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Not For Loan Reference Books 2076
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2077
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2078
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2079
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2080
BOOKS BOOKS CENTRAL LIBRARY IJMC O70 PRA (Browse shelf(Opens below)) Available 2081

Contents:

1. Introduction

2. Corporate Public Relations

3. Ethical Issues

4. Professional Responsibilities of Public Relations

5. Propagation of Public Relations

6. Participatory Public Relations

7. Implications of Media in Public Relations

8. NGOs and Media Advocacy

9. Modern Approach to Public Relations

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