Media Research Methodology

By:

Ahluwaliya, J. P

Material type: Text

TextPublication details: New Delhi Adhyayan Publishers

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
BOOKS	CENTRAL LIBRARY	IJMC	O70.1 AHL (Browse shelf(Opens below))	Available		2454
BOOKS	CENTRAL LIBRARY	IJMC	O70.1 AHL (Browse shelf(Opens below))	Available		2455
BOOKS	CENTRAL LIBRARY	IJMC	O70.1 AHL (Browse shelf(Opens below))	Available		2456
BOOKS	CENTRAL LIBRARY	IJMC	O70.1 AHL (Browse shelf(Opens below))	Not For Loan	Reference Books	2457
BOOKS	CENTRAL LIBRARY	IJMC	O70.1 AHL (Browse shelf(Opens below))	Not For Loan	Reference Books	2458
BOOKS	CENTRAL LIBRARY	IJMC	O70.1 AHL (Browse shelf(Opens below))	Available		2459
BOOKS	CENTRAL LIBRARY	IJMC	O70.1 AHL (Browse shelf(Opens below))	Available		2460

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Contents:

1. Media Research Planning

2. Media Use and Selectivity

3. Audience Research

4. Cross Media Measurements

5. User-centered Research Methods

6. Consumer's Relationships with Media

7. Simulations Media Usage

8. Internet Research

9. Understanding Media Watchdogs

10. Role of Multimedia Electronic Journals in Scholarly Disciplines

11. Audience Measurement and Media Policy

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