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International Tourism Management

By: Material type: TextTextPublication details: New Delhi Sterling Pub.Description: xviii,539p.;21cmISBN:
  • 9788120724129
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
BOOKS BOOKS CENTRAL LIBRARY ITHM 910.68 BHA (Browse shelf(Opens below)) Not For Loan Reference Books 26108
BOOKS BOOKS CENTRAL LIBRARY ITHM 910.68 BHA (Browse shelf(Opens below)) Available 26109

CONTENTS:
1.HISTORICAL DEVELOPMENT
2.TRAVEL MOTIVATIONS
3.NATURE AND COMPONENTS OF TOURISM INDUSTRY
4.TRAVEL AND TOURISM STATISTICS
5.THE ROLE OF THE STSTE IN TOURISM
6.MARKETING CONCEOTS AND STRATEGIES IN TOURISM
7.MARKETING COMMUNICATION
8.TRAVEL RETAILING
9.BUSINESS TOURISM
10.TRAVEL INDUSTRY FAIRS
11.INFORMATION TECHNOLOGY IN TOURISM
12.INTERNATIONAL TOURISM ORGANIZATION
13.TOURISM PLANNING AND DEVELOPMENT
14.ACCOMMODATION INDUSTRY
15.TOURISM TRANSPORT
16.ECONOMIC DIMENSIONS OF TOURISM

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